Marketing Services

THE GOALS IN MIND

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Whether you have an idea of what you need or you just know you need help, our first step is really getting to know your business, the audience you sell to, and your business goals. Everything we recommend and implement is based on those primary tenants. Anything else would simply be a shot in the dark.

We have one job: to ensure your marketing is built on a rock-solid foundation. When you work with us, you get a team of zealous problem solvers who know how to help you meet your business goals.

To put it simply, we’re here to set you up for success and support you far into the future.

Branding

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Your brand isn't just a pretty color palette or great typography.

Your brand is the story you want the world to know, the story about who you are, what you stand for, and who you serve.

First, we start with your business marketing analysis, breaking down your brand and your marketing to discover where the best opportunities to tell your story lie.

Then, we'll help you develop that story and present it to the world in the an impactful way.

Email Marketing, Blog Writing, & Content Creation

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You've probably heard the phrase "Content is King." What you have on your website, in your brochure, on your social media accounts — that’s what people are interested in.

They don’t care (as much) about a beautiful design — they care about what you have to say.

So many of us spend hours and hours every day consuming content online. Reading articles, watching videos, checking emails — content dominates our daily life.

The downside? Writing isn't the easiest task for most people, and it's downright time consuming.

We take that burden off your shoulders.

Web Design and development

 

Maybe you’re just getting started, or maybe it’s time to knock the cobwebs off your current site. Either way, building a new site for your business will be (and should be) an investment of both time and money.

You want to get this one right, because your website is likely to be your number one communication tool with leads and prospects (and maybe even existing customers).

Luckily for you, we’re known for our websites.

Every website project is unique, but we believe:

  • Your website should work hard for you and create value in your business
  • Your website should flow with your business processes
  • Your website should be beautiful and easy for visitors to use

Your website will be built in WordPress on the Genesis framework (because it's the only way to fly in cyberspace). But it won't be cookie cutter—it'll be specific to your needs.

 

A WordPress Website Tailored to Your Business' Needs

When you work with us to plan and build your website, you get more than just a beautiful design: you get a website that actually works for your business and helps generate revenue.

Your site will be SEO-friendly, will function properly on any device, and, thanks to the power of WordPress, you can manage it yourself (or leave it to us).


Audience

Your website design project starts with a thorough evaluation of who your ideal clients or audiences are. We make certain we understand exactly who you’re trying to connect with before we start planning the site.


Brand

Next, it’s time to get to know your brand. If you’ve never spent time defining your brand beyond a logo and some colors, get ready to look inward (sounds pretty zen, right? It totally is).

During this short period of business introspection, we’ll define your brand’s persona. You need to ask yourself a few questions:

  • What is important to your brand?
  • Why do you do what you do?
  • What kind of personality does your business have?


Your Website's Job

You wouldn’t be here if you didn’t need your website to do a certain job for you.

For most people, that job is to introduce and sell products or services. We’ll define all the jobs your website needs to do and the resources required for it to be successful.


Content

Don’t think you’ll get off the hook without doing some writing (though we do offer content writing services)!

Content is the lifeblood of your website. We can take the load off completely or just help you determine what needs to go where. Writing your website content will likely be the most time-intensive part of your website project.


Traffic Plan

If you build it, they will come, right?

Unfortunately, no. When it comes to your website, you have to play an active role in driving traffic. We’ll help you draft a plan for attracting the right people to your site, giving your website time to do its job of converting them to customers.


Design & Build

Finally, website design! That’s what you really came for, right?

After we’ve identified your audience, defined your brand, created content, and defined a traffic plan, it's finally time to design and build a beautiful, effective website.

We focus on conversion and website purposes over flashy effects or fancy plugins—you'll get a website that is built to support and grow your business (and not just look pretty).

But it'll look pretty too, promise.


Ready to Get Your Website on?

Working together on your website will require you to dedicate some time to your project. But! It will also be a fantastic opportunity to reevaluate your audience, define who you are and what you do, and set new goals for your business.

Plus, we’re a fun group, we swear—you'll have way more fun building this website than you thought possible.

If you’re ready to take the next step in marketing your business, it’s time to schedule a project review:



 

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Contact Us

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Advantage Consulting services LLC

107 West ninth st second floor, Kansas City, MO 64105, US

(800) 764-9757

Hours